The idea of cross-functional work teams – where employees from different parts of a company work together to develop new products – often conflicts with the status quo. But it doesn’t have to.
Business firms tend to organize people by skill areas: marketing people work together, finance people work together, and production people work together. So to take one person out of each area and create a new team is contrary to “how things are done.”
Segmenting areas by marketing, R&D or finance puts people into silos. Each functional area does its “job” before passing a project to the next area. For example, an idea starts as an innovation from the lab. Then it goes to engineering where it becomes a working prototype. Next, the manufacturing unit builds the product at low cost before the marketing group sells it…and so on…
More firms no longer follow this simple linear process. Instead, by using cross-functional teams and forcing different departments to work together in real time, firms see cost-savings and also boost creativity and spontaneity. An additional benefit to firms is the ability of the cross functional team to leverage a sturdy but lean workforce without sacrificing quality, while saving money and strengthening the bottom line.
Nancy Napier, PhD
Professor of International Business, Boise State University
May 2009
Dr. Napier teaches in the Executive MBA Program and hosts Idaho Business Matters on Boise State Radio. This tip comes from Dr. Napier’s course sessions in the EMBA Program and her radio show. Thanks to Boise State Radio for sharing this tip from the program, Idaho Business Matters, on NPR 91.5